| The Race To The Penthouse |
A game-based campaign for a leading bank with exceptional prizes
In this well-published campaign for Bank HaPoamlim’s student website, we created a virtual building with a new floor revealed weekly for two months. Participants were asked to find the hidden questions in the ever-growing house and accumulate their personal score by answering correctly. The grand prize was an amount of money equal to a full year’s worth of rent. |
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